AR Show-Stoppers

Maxim, AR Evangelist - August 27, 2015
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Augmented reality

Mobile devices are growing in numbers (and new owners) by the minute. Wireless connections are covering colossal pieces of ground thus allowing flawless information transfer flows. In the 21st century people expect jaw-dropping innovations from technology creators and thus AR was born, to answer those pleas.

Augmented reality is something from the world of Sci-Fi, the world of tomorrow. When combined with wearable headsets it can be an actual revolution to how people see and understand the world that surrounds us. However most headsets are still concepts and those that are not are still poorly spread. But, everyone has a smartphone that can do a lot of astonishing AR-based things like real-time direction delivery that’s not on a map, but merged with your surroundings!

The 1%

One percent

This tech was a revolution. And it made a really loud bang. AR solutions have conquered 1% of the entire smartphone market head-on right from the start. 1% of active users, that is which is even more impressive. Here’s a fun fact: more people in the world own a smartphone than those who have a toothbrush. That means even 1% of them is a lot of people.

And, nevertheless, this 1% is not enough for AR to go mainstream. Why is this happening? Because AR goes through the average flow of new technology recognition.

This is a pattern any new technology undertake and it might (and usually does) last several years. Bugs need to be fixed, commonly used best practices of development must mature and new tools and solutions have to appear. And, once all is accomplished 1% will transform into a dominating majority pretty close to the long awaited 100%.

Are there any other drawbacks?

New tech popularity flow

Indeed there are a few other factors that hold the spread of AR down and are worth mentioning:

  • Tech is not completely stable as for now and is being matured and updated
  • Device fragmentation (numerous OS versions, device types, and solutions that are still under development/testing and are still to be released like dozens of professionally tailored and targeted headsets, etc.)
  • Media either pays little attention to a trend that is yet to rise or scares users with science-fiction horror story examples
  • Competition (AR market is already worth than $3 Billion however majority of it is spread between key players and it is hard to achieve recognition without a precise strategy and an innovative solution)

Thus, despite visible complexity none of these challenges have a chance against time and AR will shortly rise and it will dominate from hereinafter!

What does this mean for businesses?

Angry birds

All of us are now standing at the doorstep of an emerging technological revolution and those of us who have the opportunity should harvest it without hesitation. Being a pioneer in a new niche that’s destined to go viral has tremendous benefits if all’s done right. Simply look at the dashing example Angry Birds have shown a while ago when Apple’s iPhones nearly emerged and still have not revolutionized the industry. People behind Angry Birds quickly understood key selling points and used new technology (a touchscreen) with great success and are still a dominating company simply because they were among the first and made their name during the iPhone fever. You can do the same with AR!

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