So you are a small business and you require a website? Sorry for the silly question, of course you require a website as in today’s world it is the only possible mean of survival. But you do need a really great website, otherwise no magic will work. Here are several amazing web design tricks and ideas that fit small businesses needs perfectly, listed below.
Your website is considered the very face of your brand. First thing people do when find out about a new company is they google it. What will they see from the search results?
In most cases users will end up at your home page. That is why your primary focus should be on it. Considering you are a small business you probably will not have lots of web pages in general hence your home page is of even more value. It is the center of your site, the starting point of many journeys users will make towards orders, purchases, subscriptions or whatever else your interest is in. While this is noted you are always to consider following three things before and while planning web design:
- What is the message you are trying to deliver?
- What is the impression you wish to make?
- How will your brand be able to help potential users? What do they want and expect from you?
Don’t try to fit everything in your homepage. Keep things as clean, clear and simple as possible. Large chunks of text, even if they are absolutely amazing, describe your business in the best possible way and are literally the best thing you have ever read. People will not pay attention to large volumes of text. Statistically, internet users pay attention to somewhere around 28% of text during visiting one page. Lots of it may even scare people off. Large, beautiful images and videos, on the other hand, do real magic. Displaying a custom video instead of a boring old background may work amazing and is amongst really hot trends right now. Although I, personally, would stick to beautiful, custom image backgrounds.
Here are several tips for you:
- Do not forget about call-to-actions. Consider what you want the visitor to do. And implement it gracefully into the overall layout.
- Remember to use colors of your brand and your brand logo.
- Make sure color combinations are applicable and pleasant to view. Don’t go too bright, or too blurry.
- Dark letters on light backgrounds work best.
- White spaces are necessary for better user experience.
- Do not be afraid to use large fonts. They are easier to read.
- Make sure all the content is unique and is associated with your brand only.
So what have we learned? Clear pages, beautiful backgrounds, little text, and call-to-actions together make an amazing homepage. Here is a great example of a simple, yet efficient home page.
This one is great design as well, although it would look a little better with higher background photo quality. Still is amazing, though. And the load time is a little bit higher that I would expect from a decent website. But those are tiny little mistakes most people won’t get too frustrated about. But if you’re site loads longer than 3 seconds the quality of your content is not at its edge you will probably fail. We don’t want that, do we? So here are several common mistakes all websites should avoid:
- You are selling goods or services? Make sure your product description are in perfect order, all images are in place, are of highest quality and represent the value of the merchandise.
- Make sure you get to the point from the start/ if you sell sneakers your home page should state so, loud, clear and with pride (as well as a call-t-action). Otherwise people will not understand what you expect from them.
- Make sure the site is easily navigable. All navigation has to be simple, plane and intuitive.
- Do not get carried away with features. Even if there is something amazing you wish to implement load speed is of higher priority. Make sure it’s not longer than 3 seconds, otherwise you will lose lots of visitors and your bounce-rates will skyrocket.